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Kupanda Capital’s Bobby Pittman recently spoke at the Georgetown Africa Business Conference, where he discussed the future of Africa and the opportunities for growth in the creative and entertainment industry on the continent. As the Founding Partner at Kupanda Capital, which advises, creates, and scales companies that have a lasting impact, Pittman is well-versed in the opportunities and challenges of the African music industry.
Pittman underscored the significance of establishing a global enterprise, which necessitates several components such as a publishing lawyer, marketing department, brand department, and royalty. According to him, individuals should focus on their own vision rather than relying too much on external advice. Furthermore, Pittman identified some of the challenges faced by the creative sector, such as the need for more efficient visa processes, banking, and anti-money laundering regulations. He also stressed the importance of digitization in enhancing these processes and creating a more contemporary society.
“the number one problem in the industry is the visa issue, where artists face delays, causing problems for their support networks. The banking situation and anti-money laundering regulations are also issues that need addressing”
Despite these challenges, Pittman is excited about the possibilities of digitization in Africa and its potential to create a more modern and connected society. He encouraged individuals to focus on what they think needs to be built and not rely too heavily on advice from others. With energy and vision, the creative industry can overcome these challenges and build a successful global business.
Pittman spoke about the goal of African music attaining worldwide recognition emphasizing that the creative industry can surmount obstacles and establish a flourishing global enterprise.
“With energy and vision, we can build a successful global business, and we need to have publishing lawyers who understand the industry,” said Pittman. He encourages people to be creative and build platforms to harness the opportunities that Africa has to offer. He also believes that the African music industry can reach a global audience and thrive with the right focus, creativity, and platform building.
Kupanda partnered with the renowned music producer Don Jazzy in 2018, to the establishment of Mavin Global – a versatile entertainment enterprise aimed at showcasing African creatives to a global audience.