Doja Cat Brings “The Joy” To Coachella, Celebrating South African Talent

Doja Cat, used this year’s unique Coachella performance as the world’s biggest stage to shine on South African talent ‘The Joy’.

1 min read
Valerie Macon/AFP

Platinum-selling artist Doja Cat hand-selected South African band ‘The Joy’ to headline alongside her during her Coachella performance. The Joy was not shy about representing a new approach to Zulu tradition that has sparked pride in their community. They accompanied her in harmony for a new take on her song “Acknowledge Me” for her deluxe album. They were met with thunderous applause after their extraordinary finale. 

We have made a lot of new friends in the last 24 hours! Welcome to The Joy everyone,” The Joy stated in an Instagram post.

After earning a first prize of $1300 in a municipality-wide singing contest, Pastor (Ntokozo Bright Magcaba), Duzie (Melokuhle Mkhungo), Guduza (Sphelele Hlophe), Sthombe (Phelelani Sithole) and Marcus (Sanele Ngcobo) who make up the five-piece group received invitations to Jennifer Hudson’s talk show as her new favorite group on her platform. Millions of streams later, they have created an entirely new, engaging form of modern music that upholds the traditions of Zulu.

Their new single, “You Complete Me,” was released in March 2024 to announce their upcoming self-titled album, which will be released on June 21st. The performance helped spread the buzz about their debut. 

The Joy’s performance at Coachella was an unbeatable step in their journey to success, creating another immovable door to South African representation alongside the many others from earlier this year. From new categories in The Grammys to a constant flow of new artists from the region, South Africa has made it clear that it will be an undoubtable force within American media from now on.

Princess McKey

Princess McKey, a dynamic film and content creator from Howard University's School of Communications, specializes in Television and Film. Experienced in independent student films, both behind and in front of the camera, I am deeply committed to the art of storytelling, ensuring active involvement from conception to completion of productions

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